How They Asked Proposal Planning Contest Rules




How They Asked Proposal Planning Contest (the “Contest”) entry period commences at 12:00PM Eastern Time on March 18, 2019 and ends 11:59PM. Eastern Time on March 25, 2019 (the “Contest Entry Period”). The Contest is sponsored by XO Group Inc., 195 Broadway, 25th Floor, New York, NY 10007 (“Sponsor”).



This Contest is open to any legal resident of the 50 United States, and the District of Columbia, 18 years or older as of date of entry. Employees of the Sponsor; Prize provider(s); any promotional companies or advertising agencies participating in the Contest and employees of their respective affiliates and subsidiaries; any persons involved in the creation, development, or implementation of this Contest; and any other persons or entities directly associated with this Contest and any members of their immediate families or households are ineligible to participate. Entries for the Contest drawing must be received prior to the expiration of the Contest Entry Period. This Contest is void in Puerto Rico and the U.S. Virgin Islands and wherever prohibited or restricted by law, and is subject to all federal, state, and local laws and regulations. By submitting an entry form, entrants agree to abide by these Official Rules and all applicable federal, state, and local laws and regulations that govern Contests.



Three (3) Grand Prize winner will receive one (1) proposal planning prize package consisting of the following:

  • One (1) proposal planned experience from How They Asked (Approximate Retail Value “ARV”: up to $3,000)
  • One (1) $300 rental credit for a suit from Black Tux (ARV: $300)

Grand Prize winner must have the engagement ring for an engagement proposal to take place in New York City metro area between May 2019 and July 2019. Winner must be located in New York City metro area.

Black Tux prize credit includes applicable sales and use taxes and other applicable payments. Availability of certain suits, sizes, colors, styles etc. is not guaranteed, and such prize does not include and may not be applied to certain alterations, resizing rush charges or custom changes. Tailoring is complimentary on lengths for pants and jacket sleeves only. Grand Prize winner to coordinate suit ordering directly with Black Tux and How They Asked production team in accordance with their terms. Suits will take 5-7 business days to turn-around. Black Tux suit will need to be returned to Black Tux SOHO, NYC location within 1 week after proposal.

Actual retail value may vary. The Grand Prize is not transferable or assignable, or redeemable for cash or any other consideration (except that when applicable, gift cards may be used to purchase merchandise at the applicable retailer in accordance with their terms), and no substitutions will be allowed except by Sponsor, which reserves the right to substitute prizes of equal or greater value or nature if advertised prize is not available. The Grand Prize winner is responsible for compliance with all applicable federal, state, and/or local laws and regulations, including, without limitation, the payment of all applicable taxes.



You may enter the Contest by accessing the entry screen at and fully completing the on-screen entry form and transmitting the information to the Sponsor during the Contest Entry Period. Your proposal story title, proposal story submission, proposal location, proposal date and image are required for entry. Each entrant must submit one (1) photo in his/her entry. All photos submitted must be in .jpg, .gif or .png format, and must be no larger than two (2) megabytes in size. Limit one entry per person. Normal Internet access and usage charges imposed by your online carrier apply. Incomplete or late entries will be disqualified. An entry made will be deemed to have been made by the “authorized account holder” of the email address utilized at the time the entry is made. For purposes herein, the “authorized account holder” refers to the person assigned to an email address by an Internet access provider, online service provider, or other organization responsible for assigning email addresses. If an entrant is determined to have submitted more than one entry submission, that entrant will be disqualified. All entries will become the property of Sponsor and will not be returned. Sponsor is not responsible for transmission and/or computer error. For the avoidance of doubt, acceptance of entries or submissions will not be deemed to waive any provisions of these Official Rules, and the entrant may subsequently be disqualified.

Entries must comply with file specifications and character limitations on entry and must be in English. Entries must be entrant’s own original work and owned solely and exclusively by entrant, have not won a previous prize or award and have not been previously published, must not infringe on, misappropriate or otherwise violate any third-party rights (including but not limited to copyright, trademark, rights of publicity or privacy or any other proprietary right), and must be deemed suitable by Sponsor. Entrant has obtained the proper rights/consent to include any other person shown in the submitted photograph materials. Entrant agrees to indemnify, defend and hold harmless Sponsor and each of their respective affiliates and subsidiaries, and their respective officers, directors, shareholders, employees and agents from any losses, damages, or expenses arising from or in connection with infringement, misappropriation or violation of any third party rights. Entries deemed lewd or offensive may be disqualified, in Sponsor’s sole discretion. Entries that comply with format and suitability specifications may, in Sponsor’s sole discretion, be acknowledged by e-mail, but nevertheless remain subject to full eligibility determinations at the sole discretion of Sponsor. An entry that does not comply with entry guidelines will be deemed void and of no effect.

Each entrant acknowledges and agrees that his/her entry submission and all related materials created in or arising out of such submission, and all rights, title and interest in and to them shall be and hereby are, effective upon creation, assigned to and become the property of Sponsor. Without limiting the foregoing, Sponsor will have the irrevocable, royalty-free, fully paid-up worldwide, perpetual right (and if necessary, license) to edit, re-edit, adapt, modify, reproduce, promote, distribute create derivative works and otherwise use the entry and related materials in any way it sees fit and in any form or media whether now or hereafter known or developed. Entrant hereby gives Sponsor and its agents and assignees, full permission and authority to use, publish and display the submission, as well as entrant’s (and any other person included in the submission) name, voice and photograph or other likeness for advertising or other related purposes in any media whether now or hereafter known or developed without additional compensation.



All eligible entries will be judged by a panel of judges established by the Sponsor based on the following judging criteria: 75% havinga compelling love story and 25% adherence to the rules. In the event of a tie during the judges’ phase of judging, tied entries will be re-judged on the following criteria: 100% on their compelling love story. Decisions of judges are final on all matters relating to the Contest.

The Grand Prize winner will be selected on or about April 5, 2019, from all the eligible entries received. The Grand Prize winner will be notified via e-mail April 5, 2019. Sponsor is not responsible for changes to the e-mail address functions that may interfere with winner notification. Each entrant is responsible for the accuracy of the information included in his/her entry. Potential Grand Prize winner will be required to sign and return an Affidavit of Eligibility, Liability Release, Copyright Release, Assignment of Rights and where legal, a Publicity Release within ten (10) days of notification attempt. Noncompliance within this time period will result in disqualification and forfeiture of the Grand Prize, and an alternate winner may be selected, in Sponsor’s sole discretion, in accordance with the procedures set forth above. If prize notification is returned as non-deliverable, potential winner will be disqualified and Grand Prize forfeited, and an alternate winner may be selected, in Sponsor’s sole discretion, based on the procedures set forth above. The name of the winner of the Contest will be available after May 31, 2019. To obtain this information, send a self-addressed stamped envelope to: How They Asked Proposal Season Contest – Winner, c/o XO Group Inc., 195 Broadway, 25th Floor, New York, NY 10007.



Any attempt by any person to deliberately damage any web site or undermine legitimate operation of a Contest may constitute a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from and/or to prosecute any such person to the fullest extent permitted by law. Any such tampering will also result in ineligibility to win the Grand Prize in the Contest.



By participating in this Contest, entrants agree to be bound by these Official Rules and the decisions of Sponsor, which are final in all matters relating to this Contest, and acknowledge compliance with these Official Rules. Each entrant acknowledges that the Privacy Policy and Terms of Use found on www.howtheyasked.comwebsite are hereby incorporated by reference and apply to the submission of entries pursuant to these Official Rules. By participating in this Contest, each entrant hereby agrees to Sponsor’s collection and usage of the entrant’s personal information and acknowledges that entrant has read and accepted the above-referenced Privacy Policy and Terms of Use.

Sponsor is in no way liable for any damage, loss, or injury resulting from computer malfunctions, misdirected or incomplete entries, or acceptance and use of the Grand Prize. Sponsor and its agents shall have no liability or responsibility for injuries, damages or liabilities caused or claimed to be caused by participation in the Contest or the use or misuse of a prize. Sponsor reserves the right, in its sole discretion, to cancel, modify or suspend the Contest should virus, bugs, or other causes beyond the control of Sponsor corrupt the administration, security, fairness, integrity or proper play of the Contest and award the Grand Prize from all eligible entries received prior to cancellation or suspension.

By entering this Contest, each entrant hereby voluntarily and irrevocably releases, holds harmless and agrees not to institute any claim against Sponsor, Black Tux any of their respective affiliates and subsidiaries, and their respective officers, directors, shareholders, employees and agents from any losses, damages, or expenses from any and all injuries, losses or damages of any kind arising from or in connection with, either directly or indirectly, (1) the awarding, acceptance, receipt, possession, use and/or misuse of any prize awarded herein; and/or (2) participation in the Contest or any prize-related activities.

Under no circumstances will any entrant be permitted to obtain awards for, and each entrant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys’ fees, and entrant further waives all rights to have damages multiplied or increased.

By accepting the Grand Prize, the winner grants Sponsor permission to use his or her name and likeness for advertising and promotional purposes without any additional compensation (except where prohibited by law). By entering the Contest, entrants shall be deemed to have agreed to have their entry information made available to the Sponsor. The Contest is subject to these Official Rules. By entering the Contest, entrants and the winner agree to waive any right to claim any ambiguity, inequity or error in the Official Rules of the Contest, and/or of the Contest itself, and agree to be bound by these Official Rules and by all decisions of, and interpretations of these Official Rules by, the Sponsor, which in all respects shall be final and binding.


All rights reserved. Official Rules may be copied for personal use only and not for any commercial purpose whatsoever.



XO Group Inc., 195 Broadway, 25th Floor, New York, NY 10007



XO Group Inc., 195 Broadway, 25th Floor, New York, NY 10007