What's The Deal With Platinum?

You’ve decided to buy an engagement ring—the first of many big decisions leading up to an actual proposal. After picking out the diamond and finding the perfect setting, you have one more important choice to make: selecting the metal for your ring. You’ve heard people ooh and ah over platinum, but why? Let’s break it down.

Platinum holds its color

Photo by Johnny for Flytographer

Nearly three-quarters of women prefer a white or “silver” look for engagement ring settings instead of yellow or rose gold. So if you want that white setting, you have two options: platinum or white gold. Platinum is naturally white (meaning it comes out of the ground white), so it won’t change color, fade or tarnish. White gold, on the other hand, is actually yellow gold that has been alloyed with white metals and then rhodium-plated to give it a white appearance, and must be replated every so often to maintain this color over time. The process isn’t too expensive or overly complicated for jewelers, but it is a responsibility you should be aware of if you choose white gold.

Platinum’s white color has another important benefit: It won’t take away from the brilliance of the diamonds it surrounds. Rather, it enhances the stones because it doesn’t cast any color into them. Brilliance comes from the way light reflects off a stone, and a platinum setting will help your diamond shine in the bright way that it’s meant to.

Platinum has incredible strength

Photo by Jean Christopher

Platinum is less malleable than white gold, which means it’s less likely to bend or break, and it will hold diamonds and other gemstones more securely than white gold. It’s also strong, durable, dense and resistant to corrosion. Platinum’s strength lets it stand the test of time, so it’s the perfect metal to protect your diamond, survive daily wear and tear, and symbolize a relationship that will endure.

If you or your partner wants the non-white look, but don’t want to forfeit the benefits of platinum, you can have the best of both worlds. Talk with your jeweler about using platinum prongs around the diamond (or gemstone) itself, and a non-platinum metal for the rest of the ring’s setting (yellow and rose gold are two options).

Prices are at an all-time low


Because platinum is 30 times rarer than gold, you might think the price would be 30 times higher (#economics101). But both platinum and gold are commodities and currently platinum is at a historic low. When it comes to buying an engagement ring, you are actually purchasing two components: the diamond (center stone and any accent stones) and the setting. The diamond (or diamonds) is the part you need to allocate most of your budget to; the setting—no matter which metal you choose—is often a smaller portion of the overall purchase. So, even if a particular setting costs more in platinum than white gold, it’s a relatively small increase in comparison to the overall cost of the engagement ring.

Fun fact: Platinum jewelry is either 90 or 95 percent platinum with the remaining percentage made up of platinum group metals. White gold jewelry, on the other hand, is 58 percent gold if it is 14k or 75 percent gold if it is 18k. This means a platinum ring has more precious metal in it than a white gold ring does—which also justifies the slightly higher price tag.

Platinum is hypoallergenic

Photo by Naomi for Flytographer

Have you or a friend ever had an itchy red rash from some of your jewelry? Well, that’s because many people are allergic to nickel, an element found in white gold or gold-plated metals. When it happens on your ring finger, there’s even a term for it: wedding ring dermatitis—yes, that’s a thing! Fortunately, platinum is hypoallergenic, so you can feel confident knowing your future fiance won’t get a rash right after one of the happiest days of his or her life.

We’ll let the credit card and airline companies finish the conversation

It’s no secret that platinum is a symbol of prestige, and not just in the jewelry industry. After all, it’s the highest status for credit card and airline rewards programs!

This Sponsored Post Was Happily Brought To You By Our Friends At Platinum Guild International.