Searching for Your Perfect Diamond? Here’s What to Look For

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Buying a diamond comes with a couple of big decisions—namely, how much to spend and which shape you or your partner likes best. (And that’s before you even think about the ring setting or style.) But trying to assess a stone’s quality might be the most intimidating of all. How can two diamonds look so similar, yet be priced so differently? To answer that question and others, click around below to brush up on the basics of the “4Cs”—and browse some of our favorite diamond engagement rings and wedding bands from Forevermark.

This article is sponsored by Forevermark. To start the search for your perfect diamond, visit