Yes, Black Friday Engagement and Wedding Ring Deals Are a Thing

Photo: SHUTTERSTOCK

It’s the most wonderful time of the year… for engagement ring shopping, that is. Proposal season is fast approaching, which means it’s time to let you in on a little secret: Not only do engagement ring sales exist, but one of the best-known brands is delivering massive deals right now (think: Blue Nile and James Allen). That means you can start shopping for the perfect piece today—at a fraction of the usual cost.

Finding an engagement ring or wedding band online is becoming more common as brands develop user-friendly digital technology to enhance the shopping experience. Retailers like James Allen and Blue Nile feature 360 degree photography, so you see exactly what you’re purchasing. What’s more, you can instantly connect with experts to ask questions and get assistance in finding “the” ring.

If you choose to take advantage of a Black Friday engagement ring sale, there are a few things to know before you begin shopping. First, you’ll want to have a budget set in place. According to The Knot 2019 Jewelry and Engagement study, the average spend on an engagement ring in the U.S. is $5,900. While this represents the national average, your budget is a personal choice between you and your partner. Even with the national average cost coming in at just under $6,000, 10 percent of couples surveyed spent under $1,000 on their ring, proving that you can find your ideal bauble at any price point.

Once your budget is set, read up on all there is to know about wedding jewelry before taking advantage of engagement ring Black Friday sales. Start to think about the cut, carat, color and clarity of the diamond you want, as well as its metal and setting. (Don’t worry, How They Asked breaks down everything you need to know right here.)

Since there are so many gem options, it’s important to consider all of your choices. Beyond a traditional solitaire diamond, alternative styles like lab-grown diamonds, moissanite stones, and morganite gems continue to grow in popularity. The more you know, the easier it will be to find the perfect style during an engagement ring sale.

Once you’ve done your research, you’ll be prepared to take advantage of Black Friday engagement ring sales. Below, we break down the best deals you need to know this holiday season. Because no matter the stage of your relationship, you don’t want to miss out on an incredible deal. (And, we’ll say “yes” to that!)

Blue Nile: You’ll want to take note of this sale. From November 25 to November 30, Blue Nile will be offering a whopping 50% off select diamond styles. (Yes, really!) You won’t want to miss out on a rare deal like this, so head to their website to find your dream engagement ring or wedding band for half off.

Charles & Colvard: Shopping for something other than a diamond? Check out Charles & Colvard’s selection of moissanite gems from November 25 to December 3 for 25% off select styles.

Diamond Nexus: Couples looking for diamond alternatives might consider shopping eco-friendly styles from Diamond Nexus. Head to their website from November 25 to December 3 to receive 25% off sitewide and up to 70% off select items.

James Allen: With features like 360-degree digital display technology and powerful magnification photography, James Allen takes the guesswork out of shopping for an engagement ring online. Whether you’re searching for an engagement ring or a wedding band set, you’ll get 25% off site-wide products.

Jared: Go to Jared this holiday season to score amazing discounts on jewelry. Shop their bridal and engagement jewelry collection through December 2 to get 15% off one item, 20% off two items or 25% off three items. But that’s not all! From November 29 to December 2, you’ll receive 15% off select loose diamonds or 20% off select gold jewelry.

Kay: If scoring major deals is your love language, you won’t want to miss Kay’s engagement ring sales on Black Friday. From November 28 to December 2, shoppers will get 20-50% off bridal and engagement jewelry plus an additional 60% off select styles.

Ritani: The luxury jewelry company is offering 15% off select jewelry with the code SALE15, plus a nice 25% off engagement ring settings (yes, it excludes the center stone) by using the code SALE25. Finally, enter SALE30 at checkout for a whopping 30% off select wedding rings.

Sofia Zakia: For the bride-to-be with eclectic taste, consider shopping for an alternative engagement ring. Canadian designer Sofia Zakia is known for collections that feature unique designs, often inspired by mythology and astrology. Starting November 29, enjoy 15% off online orders. And if you spend over $850, you’ll get a free High Priestess key or Baby Worry Doll pendant.

Zales: You don’t have to break the bank to get wedding jewelry you’ll cherish for the rest of your life. Check out Zales’ Black Friday sale through December 2 to browse engagement rings and wedding bands for up to 50% off.

Curious to see exactly what’s included in these wedding band and engagement ring Black Friday sales? Shop some of our editor-approved selections below.

Blue Nile French petite pavé diamond ring, $495 (originally $990), BlueNile.com

Blue Nile pear diamond cluster wedding ring, $895 (originally $1,790), BlueNile.com

Originally Published On The Knot

Disclosure: This post contains affiliate links, some of which may be sponsored by paying vendors.

Love these ring choices but want to see more!? Check out all of our favorite engagement ring roundups here!